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However, requiring you to put funds on your reseller account is done by some companies. In these companies this practice is part of the whole cycle of sales and is quite acceptable. Of course there are companies that are totally free if that is what you want. The next thing you should consider is what you want to do or how much you want to get involved. In some cases, the reseller can actually be free to do other things or concentrate on his business after making referral.