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Though, this is not the only service available. A link centered method will focus on making your web site more visible by putting links on sites that relate well to yours. So if you are selling kayaks, you may find that having a link on camping gear sites will increase the number of people that come to check out your product. The goal being that if you put a link on a popular site you will be receiving some of their traffic to boost your visibility. Some people like to take advantage of the pay per click advertising service.