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Simply, blogging is the act of writing to reach mass audience by utilizing the Internet as a principal mode. The writers of these blogs are known as bloggers. Now, professional bloggers have taken the concept a step further and developed it into a more professional rhetoric which includes the most common concepts found in Journalism. Blogging is sub divided into many categories including personal blogs, corporate blogs and question blogs. Video blogging is a relatively new concept which highlights the issues from video clips rather than the content in writing.